I am a versatile writer with more than a decade of professional writing experience. My writing career began long before I knew I was starting a writing career in 2008 when I was a real estate agent. I wrote my ads and housing descriptions for newspapers, real estate publications, and the multi-listing service (MLS).
Later, I wrote a monthly newsletter for eight years at the senior apartment complex I managed. My tenants looked forward to receiving it every month, and it was one of the most rewarding experiences I have ever had. I have provided samples of the newsletter below.
In 2020, I started a career in e-commerce and wrote my own product descriptions, and eventually started writing product descriptions for others. These were extensive descriptions designed to rank at the top of search results on Amazon. It was a valuable experience in market research and writing in a way that speaks to an audience’s motivations and pain points.
It didn’t take long before I realized e-commerce is not what I am meant to do. I finally stepped outside of my comfort zone in November of 2021 to start a full-time career as a writer. I thought I was going into freelance writing, but I started writing for a large marketing agency that primarily serves personal injury lawyers. The company normally only works with contract writers, but they were so taken with my writing that they brought me on as a full-time employee.
In 2023 alone, I wrote more than 650,000 words as an SEO content writer for Second Eclipse. My pages consistently ranked at the top of Google search rankings, and we have snagged the coveted featured snippet for important keywords on numerous pages. I signed a confidentiality agreement when I was hired, so I cannot provide samples of my work. However, you can read the feedback I’ve received from my co-workers below.
I have written about the following topics and more:
- Asbestos exposure and mesothelioma
- Cancer and treatment options
- Birth injuries
- Cerebral palsy
- Traumatic brain injury
- Spinal cord injuries
- Medical malpractice
- Motor vehicle accidents
- Food safety
- Defective medical equipment
- Defective drugs
- Mass tort lawsuits
- Estate planning
- Criminal justice
- Police brutality
- Child custody
- Divorce
The pages were a combination of educational and sales copy. Many of the pages delved deeply into complex medical and legal topics that required extensive research. Although I’m unable to provide samples, you can view a sample of my writing and learn more about what I think makes a quality web page by reading my article Qualities to Look for When Hiring an SEO Writer. I will also work on a contingency basis for your first project so we can both be assured that we are a good match.
What I Can Do For You
I provide SEO content and auditing services, including:
- Copywriting
- Composing emails
- Educational writing
- Ebooks
- Content auditing
- Page teardowns
SEO Content Writing Services
I write about the following topics:
- Legal matters
- Senior citizens
- Police brutality
- Personal finance
- Residential real estate
- Medical conditions and treatments
- Medical technology
- Health and wellness
I was born to write. When you hire me, you will get an intuitive writer who can understand what your target audience needs to read. I’m willing to put in the time to do the research necessary to produce a page that meets your goals, whether you need the page to educate, inform, or sell your product or service.
Content Audit Services
I can review your website and identify problematic content that may be preventing your page from ranking above your competitors. My content auditing services include the following:
- An overview of your website
- An analysis of key pages on your website
- Keyword research and an analysis of pages you should add
- An analysis of unnecessary content that is not helping your site
- A comprehensive, easy-to-read report listing the problems I identified and suggested changes
Page Teardowns
A page teardown is an in-depth analysis of a web page to identify factors that prevent the page from ranking at the top of search results. It includes the following:
- Comparison between your page and the pages of your top-ranking competitors
- An analysis of how well your page performs in terms of E-E-A-T (Experience-Expertise-Authority-Trustworthiness)
- How well your page matches the intent of the audience
- How well the content is organized
- How well the content is formatted to make it easy to skim the page
- Your internal and external linking strategy
- How up-to-date your site is
- Whether the tone and writing style of the page is suitable for your audience
- The quality and effectiveness of the sales copy
- How effectively your page uses keywords
- The quality and effectiveness of page elements such as graphics and videos
- Whether your page has broken links or other elements that don’t work properly
- Your title tag and meta description
- How well your site shows up on mobile and PC
- Your site speed
- And more!
You shouldn’t have to spend your valuable time on content when you’re trying to run your business. If your content isn’t getting you the results you need, reach out to me today at writer@candacemarra.com.