About Candace
Hi, I’m Candace Marra—a freelance writer who specializes in senior living and proptech content. I help businesses in these industries communicate clearly, build trust, and connect with the people they serve.
How I Got Here
My path to freelance writing has been anything but linear, and that’s what makes my perspective valuable.
I started my career in legal writing, where I learned to research thoroughly, write precisely, and handle complex information with care. Those skills form the foundation of everything I do today—whether I’m writing about memory care options or explaining proptech solutions.
I’ve also worked directly in senior housing, where I gained firsthand insight into what matters to residents, families, and staff. I wrote newsletters for a senior community, learning how to communicate with warmth and clarity on topics ranging from activities to health updates. That experience taught me how to balance professionalism with empathy—something essential when writing about senior living.
As a Realtor, I spent years in the real estate industry, working with buyers, sellers, and the technology platforms that make modern real estate possible. I understand how real estate works, what proptech companies are trying to solve, and how to communicate with audiences who need both inspiration and information.
Why Senior Living & Proptech?
These industries are where my experience and interests converge. Senior living is deeply personal—it’s about families making important decisions for their loved ones. Proptech is innovative and fast-moving—it’s about technology that solves real problems in real estate.
Both require writers who can communicate with clarity, empathy, and expertise. That’s where I come in.
What I Bring to Your Projects
- Legal precision: Every piece is thoroughly researched and fact-checked.
- Industry insight: I understand senior living from the inside and real estate from years of experience.
- Audience awareness: I know how to write for families navigating senior care decisions, for professionals seeking industry knowledge, and for real estate audiences exploring new technology.
- Reliability: I meet deadlines, communicate clearly, and deliver polished, publication-ready content.
Beyond Work
When I’m not writing, you’ll find me in Boone, North Carolina, enjoying the mountain life. I’m a firm believer in kindness, empathy, and taking time to appreciate the moment—values that influence how I approach both my work and my relationships with clients.
Let’s Work Together
If you’re looking for a writer who understands your industry and can deliver content that truly connects with your audience, I’d love to hear from you.