Services

Content Strategy & Planning

Not sure what content you need or where to start? I’ll help you identify the right content types to reach your goals—whether that’s attracting new residents, building trust with families, or positioning your proptech solution in a competitive market.

Website Copy & Landing Pages

Your website is often the first impression potential clients have of your business. I create clear, persuasive copy that speaks directly to your audience’s needs and guides them toward action.

Ideal for:

• Homepage and service pages
• Community profiles
• Product or feature pages
• Landing pages for campaigns

Blog Posts & Articles

Establish your authority and improve your search visibility with blog content that educates, informs, and engages your target audience.

Topics include:

• Choosing the right senior living community
• Family decision-making and caregiving
• Technology innovations in senior care
• Proptech trends and insights
• Real estate market analysis

Typical length: 800-1,500 words

Email Newsletters

Keep your audience engaged with regular newsletters that inform, update, and build relationships over time.

I can help with:

• Newsletter strategy and planning
• Content creation and writing
• Scheduling and consistency

Case Studies & Testimonials

Show prospects how you’ve helped others with compelling case studies that highlight results and build credibility.

Marketing Collateral

From brochures to one-pagers, I create print and digital marketing materials that communicate your value proposition clearly and professionally.

SEO Content

Improve your search rankings with keyword-optimized content that still reads naturally and serves your audience’s needs.

My Process

1. Discovery We’ll discuss your goals, audience, and project requirements. I’ll ask questions to understand your brand voice and key messages.

2. Research I dive into your industry, competitors, and subject matter to ensure accuracy and relevance.

3. Draft I write a first draft based on our discussion and research, delivering clean, polished copy.

4. Revisions You review and provide feedback. Most projects include two rounds of revisions to ensure you’re completely satisfied.

5. Final Delivery You receive publication-ready content in your preferred format.

Turnaround Times

• Blog posts (800-1,200 words): 5-7 business days
• Website pages: 7-10 business days per page
• Newsletters: 5-7 business days
• Case studies: 10-14 business days
• Rush projects available for an additional fee

Let’s Talk About Your Project

Every project is unique. Contact me for a custom quote based on your specific needs, timeline, and scope.